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FORGETTABLEAF.com
Because Boring is Expensive.
Brand Visibility
LowLegendary
Same Business. Different Future.
Diagnose Β· Learn Β· Create Β· Implement Β· Get Noticed
Memorability Level
ForgettableUnforgettable
About Us

Meet the Team

Mrs. Teal
Mrs. Teal
Says what needs saying

Blue-collar instinct with real edge. Bowls on Thursdays, sneaks a cigarette when nobody's counting, and somehow always turns out to be right. On paper she reports to Udal. In practice, everyone knows who actually runs this.

Mrs. Udal
Mrs. Udal
Translates it into results

Ivy League, ran Fortune 500 brands, speaks fluent boardroom. Went to high school with Teal, fierce rivals then, unlikely partners now. Takes the blunt truth and turns it into a plan a client can actually execute.

1965 Mustang meets 2026 Mercedes. Different machines, same destination: unforgettable.

If your business name could also be
a grocery store aisle label…
You're ForgettableAF.
Welcome. Finally.

Your business is playing hide and seek. And winning.

I drove through town yesterday.

Passed a coffee shop. A hair salon. A pizza place.

I honestly couldn't tell you what any of them were called.

Neither could their customers.

There are over 33 million businesses in America.
Most have perfectly nice logos.
Perfectly nice websites.
Perfectly nice owners.
And perfectly forgettable brands.

Don't be perfectly nice.

Free Book:
How Not to Suck.

Take the 10-minute checkup. Get your personal Memorability Score β€” ranked from 'Memorable' to 'Who Are You Again?' β€” plus a free book. On us. Because denial isn't a strategy.

βœ“ Free    βœ“ No fluff    βœ“ Free book at the end

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Why You Should Listen to Me

About the Fairy
Godmother of
Not Sucking.

My Origin Story β€” Less Marvel, More Marketing.

I came here as a visitor. Stayed as a mother. Worked as a Marketing Director, then General Manager, then President of the Lodging Association. I've written about this town, raised four kids in it, and buried my husband because of what happened in it.

I have seen this place from every angle a human being can see it. I know the locals. I know the tourists. I know the politics. And I still can't walk into a coffee shop here and tell you its name.

That's not an insult. That's an opportunity. And I'm the only person in this town who can see both.

Author
#1 on Kindle Β· 4 Titles
Producer & Director
Legendary Superstars Β· Casinos Across America
Hospitality
Marketing Director Β· GM Β· Lodging Association President
In This Town
20 Years Β· Locals. Tourists. Politics.
Advocacy
We Matter Non-Profit Β· Thousands of Followers
This Business
Hundreds of Logos Β· Songs Β· Videos Β· Stories
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Stuff I Do That Doesn't Suck

Your Branding Called.
It's Boring.

Here's what's about to happen to your business. Pick your poison β€” or let me pick it for you.

πŸ“–

Brand Backstory

Every business has a story worth telling. I find it, shape it, and make your town know it by name.

🎡

Custom Jingles

Personalized songs that live in people's heads rent-free. Written for your brand, your voice, your customers.

πŸŽ‰

Buzz Events

Ms. Mowsitall kicks grass and the whole town showed up to watch. I create the thing people can't stop retelling.

🎬

Video & Commercials

Scripted, produced, and edited by me. Real stories. Real hooks. Not stock footage.

πŸŽ™οΈ

Podcasts & Campaigns

Have a cause or a story worth hearing? I build the audio world around it.

πŸ”₯

The Brand Roast

I tell you exactly why you're forgettable and hand you the fix. Brutal. Useful. Fast.

See Packages & Pricing β†’
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Because Denial Isn't a Strategy

The 5 Dumbest Ways
Businesses Stay Invisible
(And Most Don't Even Know
They're Doing It)

What you're doing right now to market your business is like using a spork to save a sinking ship. You have a tool. It's technically a tool. It is absolutely not the right tool. And the ship is still sinking.

01

You're Blending In Like Beige Paint πŸ”’

Full breakdown locked.

02

Your Message Is Clearly Forgettable πŸ”’

Full breakdown locked.

03

You're Marketing to Everyone β€” Which Means No One πŸ”’

Full breakdown locked.

04

Your Content Is Inconsistent, Random, or Straight-Up Chaos πŸ”’

Full breakdown locked.

05

You're DIY-ing Things That Should Never Be DIY-ed πŸ”’

Full breakdown locked.

Unlock All 5, Free.

Sign up for Bizwaxomatic, get your real Numya Bizwax, and the full breakdown of all five (plus the punchlines) unlocks as a free bonus gift when you finish.

Sign Up for Bizwaxomatic β†’
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Proof I'm Not Making This Up

See it.
Hear it.
Remember it.

FREE β€” ForgettableAF.com The Small Business Lie
The Small Business Lie
↓ Download Free β†’ Take the Quiz First β†’
πŸŽ„ #1 on Kindle
The Adventures of Morey & Clyde: The Magnificent Timepiece of Tremendous Importance
Find on Amazon β†’
πŸ‘  Non-Fiction
Shoulders Back, Boobs Out: Walking a Mile in Grandma's Stilettos
Find on Amazon β†’
πŸ–οΈ Coloring Book
Gen-X vs GEN-tle Parents
Find on Amazon β†’
πŸŒ™ Fiction Β· Truth
Harvesting Ghosts & The Moon is Not the Moon
Find on Amazon β†’

Savannah Richardson's debut gallery show β€” House of Hues. Every song performed that evening was written specifically for her art and her story.

Original art prints available β€” shop luna23.com β†’

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We Matter

This work funds
something bigger.

Every brand I build, every story I tell, every dollar I earn goes toward a fight that matters more than marketing. We Matter is a non-profit I founded to create third-party patient advocates β€” someone in the room watching what happens when a patient is at their worst and can't speak for themselves.

It started with my husband. It grew to over a thousand families who said the same thing happened to them. This isn't just a cause. It's the reason.

Visit WeMatter.life β†’
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Ask the Universe

The Forgettable
8-Ball

Click to find out what the universe thinks about your brand. Warning: The 8-Ball does not sugarcoat boring.

8

Click the ball to reveal your brand's fate.

Ready for a real answer? Take the actual checkup β†’

/// /// ///

Hear Her Voicemail

You've reached the Department of Forgettable Affairs. Mrs. Teal speaking.

πŸ“ž To speak with Mrs. Teal directly: 417-MRS-TEAL (417-677-8325)

Mrs. Teal at her desk β€” ForgettableAF

The Many Faces of Mrs. Teal

Mrs. Teal β€” Runs This Sh*t Show Mrs. Teal β€” Whatever Mrs. Teal β€” Caffeine Sarcasm Bad Decisions Mrs. Teal β€” Copies and Your Dignity Mrs. Teal β€” Faxes Go to Die Here Mrs. Teal β€” Complaints: A Love Story
Mrs. Teal β€” Break Room Mrs. Teal β€” Bowling

From the Desk of Mrs. Teal

From the Desk of Mrs. Teal notepad

The Mrs. Teal Desk Calendar

365 days of unsolicited opinions about your forgettable brand. One per day. Every day. Whether you asked for it or not.

Available on Amazon KDP β€” Print on Demand

Shop Mrs. Teal Merch β†’

Mrs. Teal's Current Assessment

"That's nice. Write it on a sticky note and throw it away for me."
"Call Back If You're Memorable."
"I Don't Have Time For Stupid."
"Don't Choke the Next Person Who Asks for a Logo in Comic Sans."
"Branding So Forgettable, It's Almost Criminal."
"My enthusiasm is currently on backorder."
"I've seen better concepts in a bowl of alphabet soup."
"If I wanted to listen to fiction, I'd read a book β€” not your marketing plan."
"Does Not Come With a Raise."
"Copies: $0.25 Each. And Your Dignity."
"Faxes Go to Die Here."
"Just Because You Can Copy Doesn't Mean You Should."
"If It's Stupid and It Works, It's Still Stupid."
"I Don't Have Time to Pretend I Like You."
"My Bowling Average Is Higher Than Your Standards."
"Don't Talk to Me Until I've Eaten This."
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Your Competition Is About To Call Me

How Fast
Can You Type?

One business per category. First one in wins the market. Everyone else stays forgettable.

πŸ“ž Call Teal & Udal: 417-MRS-TEAL